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Heather Reier
A Political Science degree from the University of Western Ontario isn’t the traditional ingredient one uses to cook up a million dollar cosmetic company. However, upon graduation this self-proclaimed make up junkie revived her childhood interest in fashion and beauty and took a job working with one of Canada’s most successful retailers, Roots Canada. It was there that she honed her skills in the fashion and retail industry.
In 2001, at the age of 26, her passion for indulgence and products had not wavered. After using various products on the market, while she loved many of them, she couldn’t help but feel as though something was missing. She realized that the beauty world needed a line of cremes, suds and scrubs with decadent, nourishing ingredients accompanied by sophisticated packaging and a sassy, fun concept. The inception of Cake was born.
Starting out in her very own kitchen, Heather spent nights and weekends not resting until she had finally created the ultimate crèmes, suds and scrubs. No detail was overlooked. She studied the properties of each ingredient, insisting on using only those that would benefit both physical and emotional needs while yielding the most superior textures. Ingredients such as, mango and shea butters, coconut and jojoba oils, turbinado sugar, marshmallow, pure essential oils and whole milk were used.
Heather’s vision and ultimate goal was for a collection of goodies that would trigger the emotional and physical feeling she knew fans of pamper products were starved for. If this wasn't enough, Heather characterized each product with clever and distinctive namesakes. These namesakes would reflect the scent, texture and the overall experience women everywhere would encounter when they used the products. Returning to her fashion savvy beginnings, Heather created a grass-roots public relations campaign that landed Cake Beauty in over 40 magazines that first year.
The next task was naming this cute, creative, hip and forward thinking company that loved all things indulgent and yummy….the one word that encompassed all of these messages and then some was, without a doubt, Cake. One year, and countless hours of research and development later, the collection was complete and ready to be ‘served’ to the world.
Heather Reier continues to be Cake Beauty’s driving creative force and enjoys great success with her collection of decadent goodies. It has become a cult-beauty brand and a favorite among celebrities including Kate Hudson, Deborah Messing and Naomi Watts
The "CakeMIX", coined perfectly by the girl is all about living deliciously, trusting your taste, exuding sweet style, having a tender center and getting it while it's hot.
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