These 100% biodegradable plant based (not a petroleum based like most grocery store brands) dye, sulfate and phosphate free laundry products are in a league of their own! Using essential oils, recyclable plastics, and organic materials, The Laundress products are tested on its owners, not animals! The Laundress has a higher level of efficacy than your average grocery store brand which = higher performance because of the quality of ingredients used. Each product is formulated for the BEST care and PROPER care for from delicates, favorite tees, beloved cashmeres to everyday wear and home washables.